Because Dr. Bronner's soap has 18 uses it can be said it will clean just about anything. Except for personal relationships. The booth will serve as a confessional. They can film themselves puring their heart out and then send it to anybody they want. The tagline for this campaign is "Coming Clean."
Booth Design sketch.
Concept of the sign placed outside of the booth.
Inside of the booth will look like a bathroom. With a mirror that has a camera attached to it.
The person can film a confession at the mirror.
And then send it to anyone they want.
Both the parties will receive a cupon for a free bottle of Dr. Bronner's Soap.
The filmed confessions will be posted on Dr. Bronner's youtube page. Everything from the funny, wacky, outrageous, and touching.
Concept video of a confession. The premise is a military wife sending her confession to her husband who is deployed over seas.
